The Super Bowl dances to the beat of Apple Music

Los Angeles (USA), September 30 (EFE).- Fifty million dollars a year. That’s how much Apple Music will pay to be the new sponsor of the Super Bowl halftime show, a show that garners as much — and sometimes more — attention than the NFL finals themselves.

Since 2013, Pepsi has been a sponsor of this concert, since in the last edition of the Super Bowl, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

According to NFL data, that major rap tribute drew no fewer than 120 million viewers on television.

There was a lot of curiosity about who would take over from Pepsi at the top of this spectacle, and finally, the NFL announced last week that Apple Music will be their dance partner for this amazing show.

“We couldn’t think of a more fitting partner for the world’s most watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology,” Nana-Yaw Asamoah. , the NFL’s vice president of New Business Strategy and Partnerships, said in a statement.

As is usually the case with this type of deal, the NFL and Apple Music did not disclose the details of the contract they signed.

However, the specialized publication Sport Business Journal assured that the agreement is for five years and that for each of them the apple giant will pay the NFL about 50 million dollars.

That might seem like a crazy price for a show that’s only a few minutes long (the 2022 one, for example, didn’t make it to a quarter of an hour).

But on the Monday after the Super Bowl, there are only two questions dominating all the conversation in the US: who won the title and how was the halftime concert.

For Apple Music, still far from the market leader in music streaming (Spotify), the deal with the NFL offers a great showcase and the opportunity to join its name with that of the most important stars and one of the most sought-after countries in the world, the planet .

Thus, in recent years they have performed at the Super Bowl The Weeknd (2021), Jennifer López and Shakira (2020), Maroon 5 (2019), Justin Timberlake (2018), Lady Gaga (2017), Coldplay (2016), Katy Perry (2015), Bruno Mars (2014) and Beyonce (2013).


The Apple Music Super Bowl Halftime Show will premiere on February 12, 2023 at State Farm Stadium in Glendale, home of the Arizona Cardinals and host of the upcoming NFL Finals.

Early rumors suggested that Taylor Swift would headline the halftime show, but in the end the NFL and Apple Music pulled an ace up their sleeve by choosing Rihanna.

Considered one of the preeminent pop figures of the 21st century, Rihanna, who hasn’t released an album since 2016’s ANTI, chose the Super Bowl to return to the lineup. first of the music industry amid great expectations.

In recent years, she hasn’t done well outside the microphones, as the singer who counts 135 million followers on Instagram has achieved success in the world of fashion and cosmetics with her Fenty brand.

An example? According to Forbes magazine, the fortune of the Barbadian artist reaches 1,400 million dollars (only in 2020, Fenty had an income of 550 million dollars).

Returning to Apple Music, its commitment to the Super Bowl fits with the tech company’s recent interest in sports streaming.

Thus, Apple TV + has begun broadcasting this year and exclusively some MLB baseball games on Fridays and has signed a 10-year deal that will allow it to be the sole home from 2023 of all MLS soccer games.

Of course, in the streaming and sports business, Apple has found a rival to contend with: Amazon, which decided to pay the NFL a billion dollars a year to exclusively broadcast the Thursday Night Football game.

(c) EFE Agency

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